By understanding your strengths and weaknesses, you can exploit the most relevant opportunities in the marketplace – and manage threats that might otherwise take you by surprise.

You see always other people and does other organizations think a view of the complaint of something bad, as something to be avoided …

Assessing the Balance of Power in a Business Situation

Developing Strategic Options From an External- Internal Analysis

Mapping Out Your Best Possible Direction

One Good Way to Look at it is to Ask: What Do We Need to Do to Win in Our Market?